Whether a large medical center or community hospital, many health care centers have the same problem: patients and visitors feel anxiety and stress about where they are and where they’re supposed to go. As health care complexes continue to grow and morph, buildings, entrances and parking aren’t clear and departments split into sub-specialties, often with similar names that are confusing. These issues can be solved with a comprehensive wayfinding plan.


We plan the visitor experience “door to door” with user-centered signage, digital tools, maps and “non-sign” wayfinding devices that enable self-navigation.


CG’s wayfinding specialist, an environmental psychologist, formulates a custom strategy that not only addresses patient needs and cognitive abilities but also recommends client policies to support long-term wayfinding success.


User feedback and testing pay dividends. During the design process CG works with patient advocates and staff to develop user-focused solutions. Concepts are tested with on-site mockups and prototypes to evaluate both function and appearance.


There are many opportunities for enriching the health care experience. In addition to a wayfinding strategy and signage, Cloud Gehshan designs customized environmental graphics, donor recognition programs, and interpretive elements.


A selection of our clients

Barnes Jewish Hospital
Bon Secours Hospital
Brigham and Women’s Hospital
Children’s Hospital of Philadelphia
Columbia University Medical Center
Geisinger Medical Center
Hamad Medical City
Johns Hopkins Suburban Hospital
LSU Health
Main Line Health
Newark Beth Israel Medical Center
NewYork-Presbyterian Hospital
Penn Medicine


Princeton Health
RWJ Beth Israel Hospital
Samaritan Medical Center
Thomas Jefferson University and Hospital
Tower Health
University of  Chicago Medical Center
The University of Iowa
The University Medical Center of Princeton
The University of North Carolina Hospitals
University of Rochester Medical Center
University of Vermont Medical Center
Virtua Health and Wellness Center
Weill Cornell Medical Center

Design critique with images pinned to the wall
We use a collaborative process to develop design concepts - form, materials, scale and placement.
Wayfinding app demo booth
We test wayfinding tools and concepts throughout the design process to ensure they are useful and effective.