Placebranding is the imaginative development of identity for the built environment. The environmental enhancements we develop allow us to create a unique sense of place while providing an inspiring and cohesive experience for visitors.


We are dedicated to creating places that are welcoming, accessible and memorable. We develop a strategic understanding of each client’s mission and values along with their cultural and economic goals. We strive to discover what makes each environment noteworthy, then communicate it with enthusiasm and authenticity.
Placebranding involves both discovery and invention. We do not impose solutions but design a family of elements that complement the site, architecture and landscape. Functional considerations, longevity and maintenance procedures are also key factors as we design each element—a well-maintained and cohesive sign system is a tangible symbol of a committed host and good management. Placebrands often extend beyond the environment and are used in other applications, such as websites, social media, uniforms, vehicles and promotional materials.


A selection of our clients

Addiriyah World Heritage Site
Addoho Quarter, Riyadh, Saudi Arabia
Atlantic City Boardwalk Hall
Benjamin Franklin Parkway
Binghamton, New York
Cape May County, New Jersey
Center City District
Cheltenham Township
City of Midland, Michigan
City of Millville, New Jersey
Delaware River City Corporation
Delaware & Lehigh National Heritage Corridor



Envision Peace Museum
Franklin, Tennessee
Free Library of Philadelphia
Highland Park, New Jersey
Lakeland, Florida
Landmark Towns of Bucks County
Lower Merion Township, Pennsylvania
Ohio & Erie Canalway
Pennsylvania Convention Center
Philadelphia Parks & Recreation
Richmond Canal Walk
University of the Arts

3 signs showing different design options
We develop several concepts to explore how the brand can look and feel across various applications
Side view of a trolley car near the river
Brand standards can also include patterns and color palettes that are applied to vehicles, banners, uniforms and promotional materials