Education

The campus experience is one of engagement and discovery. Campuses are 24/7 environments where conventional signage, orientation and branding need to integrate with digital media and physical space. The overlap of universities with medical centers or cities and towns further increases the need for integrated information systems.

Each campus has a unique mix of wayfinding challenges and opportunities, but they have in common a steady stream of visitors, each with different needs and destinations. From campus gateways to classrooms, we study the whole visitor experience to give people information in the right place with the right methods, consistently and clearly.

With distinctive identities and rich histories, schools have important stories to tell and people to commemorate. Whether printed and painted on walls, engraved into walkways, or displayed on signage, we design interpretive experiences and donor programs to enrich the campus experience and foster a sense of pride.

We study the broader context by reviewing campus master plans, facilities plans, traffic studies and marketing initiatives; we then support the goals of these high-level plans with signage, graphics, maps, and digital tools.