The University of Chicago

One of our nation’s most celebrated universities, The University of Chicago is an architectural jewel in south Chicago’s Hyde Park, but a hard jewel to find.

CG’s wayfinding program begins on nearby interstates as it guides out-of-town visitors to the campus and key destinations. Stone and glass gateway signs will light up the Midway. A discreet system of pedestrian signs bring logic, information and a consistent identity to the picturesque paths and quadrangles.

Nomenclature has received attention to help guests understand the major campus zones, garages, drop off points and the adjacent University of Chicago Medical Center.

Notable: The University is affiliated with 87 Nobel Prize laureates, more than any other American university.

Project partner
  • David Mason & Associates
  • Wayfinding and signage master plan
  • Map design