Western Michigan University

Located in Kalamazoo, Michigan, Western Michigan University became the state’s fourth public university in 1957. Known for having one of the largest aviation programs in the nation, as well as highly ranked engineering and business programs, WMU has a population of 25,045.

CG has developed comprehensive signage and wayfinding that increases visual cohesion and better defines WMU’s campus edges. The sign system brings the WMU brand and identity to all campus borders with a design that complements the university’s architecture and landscape. CG also addressed other factors such as the harsh winter climate, parking issues and ongoing construction.

Project Partners



Wayfinding and signage master plan