Lower Merion, Pennsylvania

Lower Merion Township is comprised of 10 distinctive towns that run in sequence along Philadelphia’s “Main Line.” The signage system developed by CG is a “kit of parts” with a versatile color palette and unique logos that reflect the history and architecture of each community. This approach allows each town to express its own character, while still connecting visually to the other towns.

The sign system enhances the charm of each town, helps visitors navigate, identifies parking and communicates a welcoming and well-managed township.

Notable: The versatile system has allowed each town to choose its own unique set of elements and implement them on its own schedule.

  • Identity design
  • Sign system design