Virginia Gehshan, FSEGD

Founder, Principal Emeritus

Virginia, who has been instrumental in the success of some of CG’s largest and most complex projects, has decided to retire from her current role. However, she will continue her association with Cloud Gehshan Design in a new capacity as a Senior Advisor.

Throughout her distinguished career, Virginia has worked with a diverse range of clients, leading award-winning projects in signage and wayfinding, interpretive systems, digital displays, map design, and donor recognition. Her recent projects have spanned public parks and gardens, urban centers, college campuses, and medical facilities.

Alongside Jerome, she was honored with the 2010 Fellow Award from the Society for Experiential Graphic Design (SEGD). As a past president and board member of SEGD, Virginia has played a crucial role in advancing the profession, contributing to the development of client tools, the Process Guide, and authoring the SEGD Standard Form of Agreement.

Over 37 years, Jerome and Virginia have transformed Cloud Gehshan Design into a nationally recognized experiential design firm known for its imaginative, innovative, and award-winning design solutions. Their pioneering work in place branding, storytelling, and wayfinding strategies, with the unique support of environmental psychology, has left a lasting impact on numerous clients and public spaces.

Professional affiliations

American Public Garden Association

Society for College and University Planning

Society for Experiential Graphic Design (Past President and Board member)

Juror / panelist

Print Casebooks

National Endowment for the Arts


Designing Diagrams: Making Information
Accessible Through Design, 2011

SEGD Design Journal, 2010, 2007

Signs of the Times
International Sign Contest Awards, 2010

Wayshowing: A Guide to Environmental Signage,
Principles and Practices
Lars Müller Publishers, 2005

Sign Business, 2004, 2001, 1991

Graphic Design: America Two:
The Best & the Brightest from Across America, 1998

Sign and Spaces: A Survey of Environmental Design,
The work of twenty-two major international firms, 1996

Identity Magazine, 1990, 1992, 1995

American Center for Design
Design Year in Review, 1991

Print Casebooks 8: The Best in Environmental Graphics, 1989


American Institute of Architects

American Institute of Graphic Arts

American Planning Association

Boston Society of Architects

Cornell University

Design on the Delaware

Drexel University

Jefferson University (formerly Philadelphia University)

Society for the Marketing of Professional Services

Society for Experiential Graphic Design

Syracuse University

The University of the Arts, Philadelphia

University of Cincinnati