Jerome Cloud, FSEGD

Design Principal

Jerome is founding principal in charge of design since its inception in 1986 and recipient of the prestigious SEGD Fellow Award for promoting the highest values in environmental graphic design. He has won numerous awards for his work. Jerome believes passionately in the importance of placemaking. He sees the imaginative integration of identity, research-based wayfinding and signage, interpretive storytelling and digital media as a powerful means for creating unique and memorable experiences.

Some of Jerome’s current noteworthy projects include the Smithsonian’s National Air and Space Museum renovation, a major expansion of the Jacob Javits Convention Center in New York City, the Atlanta History Center and the National Desert Shield and Desert Storm Memorial in Washington, DC.

Educational and medical projects include a new gateway and vehicular system for Washington University Medical Campus in St. Louis, a campus system for Western Michigan University, The Catholic University of America and Temple University.

Community based projects include a new vehicular system for Mt. Airy USA, a coalition of seven of Philadelphia’s most beautiful and historic neighborhoods, design of an 80 foot interpretive corten wall for the recently opened Rail Park in Philadelphia and environmental enhancements for the Spring Garden underpass.

Parks, waterfronts and bikeways include a comprehensive bicycle network for the Denver to Boulder US 36 Corridor Coalition, Philadelphia’s 9,200 acre park system, the 86 mile Ohio & Erie National Heritage Canalway and Winterthur Museum, Garden and Library.

Internationally, he has worked in Atturaif, Saudi Arabia, the first capital city designated a UNESCO World Heritage site. CG has developed a comprehensive identity, bilingual signage and interpretive system for this national living museum.

Jerome is a member of the Society for Experiential Graphic Design. He earned his B.F.A. from the University of the Arts, where he also taught design and is a senior design critic. Jerome also earned his MPS from Pratt Institute in New York City.


Designing Brand Identity
5th Edition
An Essential Guide for the
Whole Branding Team
Alina Wheeler, Debbie Millman
Wiley, 2018

The Lending of Courage:
American Veterans Disabled
for Life Memorial
The Disabled Veterans’ Life Memorial Foundation
Copyright 2016

Urban Wayfinding: Planning
and Implementation Manual
Signage Foundation, Inc.
and the International
Sign Association, 2013

A Living Memorial
SEGD Design Journal, 2010

The Wayfinding Handbook: Information Design for Public Spaces
Princeton Architectural Press, 2009

Wayfinding: Designing and Implementing Graphic Navigational Systems
RotoVision, 2006


Wayshowing: A Guide to Environmental Signage,
Principles and Practices
Lars Müller Publishers, 2005

Environmental Graphics:
Projects & Process
Harper Collins Publishers, 2003

Graphic Design: America Two
The work of twenty-two major international firms
Rockport Publishers, 1996

Signs and Spaces: A Survey of Environmental Design
The best & the brightest from across America
Rockport/Allworth Editions, 1998

City Signs: Urban Innovative Graphics
Van Nostrand Reinhold, 1994

Designing for Children
Steven Heller & Steven Guarnaccia
Watson-Guptill Publications, 1994

Print Casebooks 9: The Best in Environmental Graphics
RC Publications, 1992