Jerome Cloud, FSEGD
Design Principal
Jerome, a founding principal of CGD and recipient of the prestigious SEGD Fellow Award, has been at the forefront of design initiatives since the company’s establishment in 1986. While Jerome has retired, he will continue his association with Cloud Gehshan Design as a Senior Advisor.
Throughout his illustrious career, Jerome has championed integrating identity, research-based wayfinding and signage, interpretive storytelling, and digital media to craft exceptional and memorable experiences. Some of his most notable projects include the renovation of the Smithsonian’s National Air and Space Museum, the expansion of the Jacob Javits Convention Center in New York City, and the design of the American Veterans Disabled for Life Memorial on the National Mall in Washington D.C., which was dedicated by former President Obama in 2014.
Over 37 years, Jerome and Virginia have transformed Cloud Gehshan Design into a nationally recognized experiential design firm known for its imaginative, innovative, and award-winning design solutions. Their pioneering work in placebranding, storytelling, and wayfinding strategies, with the unique support of environmental psychology, has left a lasting impact on numerous clients and public spaces.
Designing Brand Identity
5th Edition
An Essential Guide for the
Whole Branding Team
Alina Wheeler, Debbie Millman
Wiley, 2018
The Lending of Courage:
American Veterans Disabled
for Life Memorial
The Disabled Veterans’ Life Memorial Foundation
Copyright 2016
Urban Wayfinding: Planning
and Implementation Manual
Signage Foundation, Inc.
and the International
Sign Association, 2013
A Living Memorial
SEGD Design Journal, 2010
The Wayfinding Handbook: Information Design for Public Spaces
Princeton Architectural Press, 2009
Wayfinding: Designing and Implementing Graphic Navigational Systems
RotoVision, 2006
Wayshowing: A Guide to Environmental Signage,
Principles and Practices
Lars Müller Publishers, 2005
Environmental Graphics:
Projects & Process
Harper Collins Publishers, 2003
Graphic Design: America Two
The work of twenty-two major international firms
Rockport Publishers, 1996
Signs and Spaces: A Survey of Environmental Design
The best & the brightest from across America
Rockport/Allworth Editions, 1998
City Signs: Urban Innovative Graphics
Van Nostrand Reinhold, 1994
Designing for Children
Steven Heller & Steven Guarnaccia
Watson-Guptill Publications, 1994
Print Casebooks 9: The Best in Environmental Graphics
RC Publications, 1992
