Ian Goldberg


Ian leads and inspires design teams on a wide variety of complex projects ranging in scale and typology from dense urban spaces to open green parks and waterfronts. He has an affinity for the creative, an appropriate use of materials and a deep understanding of fabrication techniques and methods. He has developed and designed wayfinding systems and donor recognition programs for medical centers, colleges and universities, parks and civic spaces. 

Most notably, Ian has successfully directed and managed multiple projects for Thomas Jefferson University and Hospital, visually transforming and branding their Center City Philadelphia campus and deploying that system to their other facilities in the region. Other projects of note include The American Veterans Disabled for Life Memorial, Boston Parks and Recreation, Main Line Health, University of Maryland Baltimore County, University of Texas at San Antonio, Temple University, Penn Museum of Archaeology and Anthropology and Penn’s new state-of-the-art hospital known as the Pavilion, the largest capital building project in Penn’s history.

Internationally, he has worked in Atturaif, the first capital city of Saudi Arabia and a UNESCO World Heritage site. The CG team developed a comprehensive identity, bilingual signage and interpretive system for this national living museum.

Ian leads the tech team at CG and is active in the profession, serving as the co-chair of the Philadelphia chapter of the Society for Experiential Graphic Design between 2014-2017. He earned a Bachelor of Science in Architectural Engineering from Fairmont State College.

Professional affiliations

Society for Experiential Graphic Design,
Co-chair, Philadelphia Chapter 2014-17

Volunteer for Philadelphia’s Community Design Collaborative

Recreational affiliations

National Interscholastic Cycling Association

Pennsylvania Interscholastic Cycling League


The Lending of Courage:
American Veterans Disable
for Life Memorial
The Disabled Veterans’ Life Memorial Foundation, 2016

A Living Memorial
SEGD Design Journal, 2010

Signs of the Times
International Sign Contest
Awards, 2009

Signs of the Times
Developing a healthcare wayfinding system, 2014



Society for Experiential Graphic Design

Society for College and University Planning

Jefferson University (formerly Philadelphia University)

Healthcare Design Conference and Expo