CG developed a branding master plan to communicate this corporation’s vision—to be the leading diversified energy company—to both visitors and employees. The environmental graphics emphasize pride in their work, their commitment to safety and their history of innovation.
The environmental branding is planned for all key sites, including service facilities, offices and field sites. Buildings were audited to understand the variety of interior spaces available, including lobbies, corridors, training rooms, elevator lobbies, cafeterias, conference rooms and copy areas.
The branding system includes wall-sized infographics, floor-to-ceiling historic company photos, color palettes, typography, and custom patterns. A complete interior sign system was also created in conjunction with interior branding. Various sign types, sizes and mounting methods were developed to anticipate a wide range of conditions across their facilities.