An investment company with a global presence and staff of over 13,000 required a customized identity and environmental branding master plan. Because of the company’s ongoing expansion, it was especially important to communicate its core values to both new and existing employees, potential investors, and visitors.
CG analyzed the company’s mission, brand standards and vision to develop an extensive system of graphic elements for numerous buildings. The lobbies will have special installations that explain the historic meaning of the company name. Many public areas will feature digital elements to celebrate outstanding employees, recognize volunteers, and feature quotes from customers and business partners. Implementation will be ongoing.