New signage highlights Addiriyah’s cultural value
Installation has recently begun for the branding and directional sign system designed to unite Historic Addiriyah’s 5 precincts and highlight their stunning cultural assets. Its Atturaif district is a Unesco World Heritage site; read more here.
The signage is part of a wayfinding master plan, which is discreet enough to address historic preservation concerns, but robust enough to assist the many visitors touring the labyrinthian mud brick corridors.
Located just outside of Riyadh, Saudi Arabia, Addiriyah has become a popular tourist destination worldwide. Dual languages and extreme desert climate were additional challenges for the sign design. CGA also developed an identity program for Addiriyah, with a palette of images, patterns and colors that can be used for web, print and signage applications.