Touring Brigham and Women’s Hospital

As part of this year’s SEGD wayfinding event, CG principal Ian Goldberg and CG designer Linzi Eggers led a tour through Brigham and Women’s Hospital.

Located in Boston’s densely-packed Longwood Medical Area, the BWH campus is complex and was in need for an improved system of patient-focused wayfinding. Ian and Linzi’s tour demonstrated the wayfinding logic, comprehensive interior and exterior sign system design and innovative digital wayfinding tools.