Digital “non-sign” wayfinding tools for BWH

CGA has developed a patient-focused wayfinding strategy for the expanding campus at Brigham and Women’s Hospital. The effort is part of a master plan that includes interior and exterior sign systems as well as digital wayfinding tools that assist visitors with self-navigation while offering customization and  cost benefits that signage cannot.

Touch-screen kiosks with maps and searchable directories, an improved web experience, a corresponding smart phone app and updated mobile website will  help prepare visitors. A user-friendly content management system will allow staff  to update information easily. All static and digital tools will provide consistent and reassuring guidance to reduce visitor stress.