A lively gateway to center city
Dedicated to clinical research and administrative programs, CHOP’s 21-story Roberts Center for Pediatric Research tower is a new addition to Philadelphia’s skyline.
With pedestrians, bicycles and cars crowding the limited lanes, traffic bordering the site is heavy. CG’s signage allows for quick decision-making; clearly identifying the building, staff garage entrance and visitor parking. The translucent identification pylons are luminous at night, gradually changing color.
CG also designed interpretive signage; text and vintage photographs illustrate CHOP’s distinction as the first pediatric hospital in North America, their progressive approach to care and the industrial legacy of the Schuylkill Avenue site.