The intersection of people, pets and purpose
Mars Petcare is the world’s leading pet nutrition and health care business with a mission of “a better world for pets.” As a growing segment of 50 brands, Mars Petcare recently opened their new US headquarters outside of Nashville, Tennessee. The pet-friendly facility welcomes guests and their furry friends.
CG developed signage, branding and lively environmental graphics to illustrate how pets enrich our lives; they also reference the Mars commitment to sustainability, good business practices and philanthropy. CG graphics shift in themes and color palettes throughout the open-plan facility.
Communicating Mars’ Five Principles was also a key goal with secondary themes of connectivity, authenticity and productivity.
The design process involved employees and also their pets, whose adorable photos appear throughout the buildings.