University of Penn – Benjamin Franklin’s Way

CG worked with Penn and Class of 1962 representatives to enhance a major promenade in the heart of campus. CG integrated wit and wisdom from Benjamin Franklin into the walkway, which is also home to Penn’s beloved “Ben on the Bench” sculpture. Quotes from Poor Richard and Ben himself included some of his most famous observations about education, effort and conduct were selected to amuse students, parents and faculty. Enjoy these clever pearls of wisdom here.

CG tested numerous types of granite with fill techniques and various carvings to determine the most successful option, traveling to the quarry to review the stone slabs and message placement in advance.

Notable: The University of Pennsylvania was founded by Benjamin Franklin.

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Project partner
  • Ground Reconsidered
  • Tom Crane Photography
  • Interpretive planning and design
  • Environmental graphics