The University of Rochester’s Memorial Art Gallery underwent major transformation in honor of its centennial anniversary. Today, considered one of the “best balanced” art collections in New York state, the Memorial Art Gallery houses a permanent collection of more than 12,000 objects that covers about 5,000 years of art history.
CG was hired to develop a comprehensive wayfinding and signage system to guide and direct the gallery’s many visitors. For the newly constructed Centennial Sculpture Park, donor recognition and identification signs were also designed. In addition, CG helped to reinforce the new, vibrant “MAG” signature, which is prominently featured on several sign types including directional, identification and banner signs.