University of Arkansas

The signage master plan CG developed for the University of Arkansas identified information requirements by surveying existing conditions, interviewing campus users and anticipating the university’s plans for growth over the next fifteen years.

CG then designed a sign system and related policies for the 357-acre campus. The University was especially concerned with establishing style guidelines to ensure design consistency for multiple building projects over the long term.

Complementary interpretive signs highlight buildings that once stood on the campus. Vintage photographs show how the architecture and landscape have changed; related “people stories” and Razorback lore were added for good measure.

Notable: In another interpretive program developed for the University, CG created “digital building tour” signs that included scannable QR codes.

Download Project Sheet

Project partner
  • Vanasse Hangen Brustlin, Inc.
  • Wayfinding and signage master plan
  • Interpretive planning and design