The George Washington University

GWU’s location in the heart of Washington, DC places it at the core of government, policy and law. But the world-renowned university lacked definition and physical identity in its Foggy Bottom neighborhood. As Adam Gross, the master plan architect, explained, “there is no there, there.”

CG’s system of corner gateway monoliths, identification signage and orientation maps was designed to refine and enhance GWU’s distinguished identity and presence. Additional elements, such as customized reader card access units, banners and trash receptacles, added definition to campus boundaries.

The signs welcome and orient the numerous visitors arriving by car, foot or public transit. A flexible interior sign program, with coordinated identity, was also designed.

Notable: The graphic guidelines included the creation of an updated “GW” monogram.

Download Project Sheet

Project partners
  • Ayers Saint Gross
  • Tom Crane Photography