The Pennsylvania Convention Center hosts hundreds of conferences and events each year. Spreading over several city blocks and bridging thoroughfares, the one million square foot facility was a big wayfinding challenge.
CG created a cantilevered, changeable truss system to use in the soaring primary and secondary concourses and main stair escalators, as well as more conventional directional signs. Nomenclature was simplified and decision points were consistently signed.
The identity is based on the dramatic Reading Terminal train shed, the only surviving single-span shed in the country and the centerpiece of the facility. The symbol depicts the original train station architecture set inside the old Reading diamond.
Notable: CG also recommended architectural changes that helped major ID signage stand out and compliment the interior.
- Tom Crane Photography