With ambitious expansion plans, TJUH wished to foster a new spirit of innovation and community among frequent campus users: students, professors, researchers, staff and patients. They employed CG to develop a new, campus-wide master plan that creates a distinctive brand identity, provides comprehensive directional wayfinding and makes the campus more accessible and user-friendly.
CG’s family of graphic elements consisting of pylons, pedestrian directional signage, permanent banners, donor recognition and interpretive stories, enliven the campus experience and make navigation easier. Gateway banners were the first in a series of enhancements that set up the visitor experience and create a strong placebrand for the University and Hospital.
- Tsoi/Kobus and Associates
- Andropogon Associates
- Tom Crane Photography