Cheltenham Township, home to a series of villages and small towns in the Philadelphia suburbs, wanted to improve the experience of its visitors and assist its small businesses. CG studied the architecture, streetscape and history before designing distinctive logos to develop signature elements and color palettes that build a clear identity for each town.
Signature elements were then created and incorporated into gateways, banners and signs. The program reinforces the unique character of each district, while the sign architecture provides consistency and cohesion throughout the Township. In addition, sign guidelines include pedestrian wayfinding, parking lot identification, building identification and banners.
Notable: Logos are based on the town’s signature buildings and trees.