The City of Baltimore needed upgraded logos and signage for its robust network of hiking and bike trails. CG created a new graphic language for the Gwynns Falls Trail, one of the busiest trails in the system. The identify system can be expanded to include other trails in the city, such as the Jones Falls Trail and Middle Branch Trail. The updated signage will improve the visibility, recognition and cohesion of the trails.
As an urban bike trail, it traverses a variety of terrain and path types, and transitions from one to the next are not always obvious. One of the major goals of the signage program was not only to identify the route, but also provide more description about where the cyclist should be riding, and what to expect next. The signs also offer directions to adjacent highways, attractions and transit, which will increase the utility of the trails for commuters and weekend cyclists. Project documentation included construction drawings, performance specifications, message schedules and sign location plans.
- identity design
- bicycle wayfinding strategy
sign system design