Placebranding & Identity

American Water

American Water’s iconic skyline signage, designed by CG, is adding sparkle to its new home on the Camden waterfront. The scale of the letters make them clearly visible from Penn’s Landing, across the Delaware River. The $1 billion complex, developed by Liberty Property Trust and designed by Robert AM Stern, will be completed in 2019. American Water is the largest, publicly traded water company in America.

Notable: the illuminated letters can change color for special events or community celebrations.

Download Project Sheet

CG team
  • Ian Goldberg
  • Joe Thoma
  • Jay Hyun