Placebranding

American Water

American Water, the largest publicly traded water utility in the country, has based its U.S.headquarters on the Camden, NJ waterfront. The building’s new iconic skyline signage, designed by CG, adds sparkle to its new home. The scale of the letters make them clearly visible from Penn’s Landing, across the Delaware River.

The $1 billion complex, developed by Liberty Property Trust and designed by Robert AM Stern, represents another huge step in the redevelopment of the city’s waterfront.

Notable: the illuminated letters can change color for special events or community celebrations.

Download Project Sheet

CG team
  • Ian Goldberg
  • Joe Thoma
  • Jay Hyun